Not the same

Jim Beam Welcome Sessions was a 360º global campaign celebrating the community behind an artist. For MUSE, that meant playing a surprise, small-cap show in their first ever venue—The Cavern Club, in Exeter, UK. For Jim Beam, that meant hosting their first ever concert at the distillery in Clermont, Kentucky. For their top fans, it meant attending it all.

In partnership with NBC Universal, and in collaboration with Creative Riff, Atypikal reimagined BravoCon. Over the span of 3 days in the heart of Las Vegas, 30,000 fans were immersed in the world of Bravo through 50 themed Bazaar booths, 58 live panels, 170+ Bravolebrities, and over 5,400 photo ops memorializing Bravo’s most iconic moments of the year.

Sterling Bay’s newest residential building in Chicago’s Fulton Market, The Elizabeth, needed to stand out in a crowded marketplace. Delivering on the premium positioning of the Sterling Bay master brand, we developed and implemented The Elizabeth’s brand across the marketing mix to introduce a unique personality for the building that connects with prospective tenants.

To help Graduate Hotels connect with their next generation of tenants, Gen Z, we created what every new college grad dreams of. The perfect first job. We ditched the typical 9-5 and created “The Victory Lap”— a once in a lifetime opportunity, capturing never before seen branded content, elevating the brand’s tone of voice and key messaging to relate to social media’s newest class of digital storytellers.

At Novella, every sneaker tells a story. Every drop is inspired by a Unique Artisan whose story is brought to life through a combination of premium materials, colorways and subtle design details. Only 2020 pairs are created for each “Chapter”, with each pair individually numbered on the heel tab.

The Phoenix holds space as a sober active community, founded in 2006 as a brick and mortar, which has since expanded to numerous chapters across the nation. Since 2022, Atypikal has co-developed and maintained the Phoenix social media community, seeing substantial follower and engagement growth in their community. Social channels represent more than a powerful thread that unites the community together, they remind followers that no one is alone on their journey of recovery.

Story Cannabis Co. was created to help consumers define their personal relationship with the plant. We are a supporting character in your narrative.

Although the COVID-19 vaccine is widely available, diverse communities continue to be hesitant about getting their shot. In 2021, we repurposed Hornitos’ tagline to create “A Shot Worth Taking”—an advocacy campaign enrolling influential Latinx artists to encourage vaccinations within their communities.

Poquito is a playful, fresh, inspiring children’s interior design media platform showcasing the biggest ideas for the littlest people.

Key is a cutting edge tech solution that helps talent unlock more from their audience. Their proprietary Fan Relationship Manager is enterprise data centralization software that provides incremental revenue opportunities powered by first-party audience data. With tools that help talent monetize their homegrown audiences Key is poised to be a leader in the MarTech industry, and has the strong brand identity to back it up.

Introducing the world of plant magic, the Little Saints range of non-alcoholic beverages formulated to bring fun and relaxation to your life.

Lighting up the start of 2020, we celebrated the launch of recreational marijuana in Illinois with a campaign welcoming Chicagoans to Sunnyside—a new kind of cannabis shop.

Creating a new series of nationally recognized college football awards with Shaun Alexander, the FWAA Freshman Focus became a destination for real-time NCAA football news & media, honoring the best Freshman talent on and off the field.