Not the same

Jim Beam Welcome Sessions was a 360º global campaign celebrating the community behind an artist. For MUSE, that meant playing a surprise, small-cap show in their first ever venue—The Cavern Club, in Exeter, UK. For Jim Beam, that meant hosting their first ever concert at the distillery in Clermont, Kentucky. For their top fans, it meant attending it all.

In partnership with NBC Universal, Atypikal reimagined BravoCon. Over the span of 3 days in the heart of Las Vegas, 30,000 fans were immersed in the world of Bravo through 50 themed Bazaar booths, 58 live panels, 170+ Bravolebrities, and over 5,400 photo ops memorializing Bravo’s most iconic moments of the year.

Coleman sought to revive its legacy with a campaign capturing the spirit of reliability the brand has cemented over its 125-year history. Count on Coleman reclaims the brand’s core trailblazing spirit, telling a human story of a brand that has bravely innovated their category for over a century.

In 2025, Contigo redesigned their product line, balancing form with function.

Drink It All In became that next chapter for Contigo: a premium, purposeful brand world built around the momentum of their consumers' lives, giving Contigo the aesthetic credibility to sit alongside elevated wellness and lifestyle brands.

Sunnyside dispensaries aimed to heat up their signature brand warmth for a new, extra-potent line of cannabis flower and pre-rolls — so we cranked up the dial to 11 with Loud*r. Designed for cannaseurs who can handle real heat, this visual and verbal identity matches the energy of the solar-level fire inside. It’s loud, made even Loud*r.

Constellation Brands’ F25 innovation was a bold-flavored hard punch looking to disrupt the category. Provided with nothing but the can & the liquid, we created a full GTM strategy & 360º creative, turning their canned punch into the anti-establishment hero consumers were craving.

Through bold messaging and strategic competitor roasting, we gave Rule of Five an unapologetic voice that wages war on bland beverages everywhere, while honoring time-tested punch tradition. Meet Rule of Five. Hard Punch Made Right.

Sterling Bay’s newest residential building in Chicago’s Fulton Market, The Elizabeth, needed to stand out in a crowded marketplace. Delivering on the premium positioning of the Sterling Bay master brand, we developed and implemented The Elizabeth’s brand across the marketing mix to introduce a unique personality for the building that connects with prospective tenants.

To help Graduate Hotels connect with their next generation of tenants, Gen Z, we created what every new college grad dreams of. The perfect first job. We ditched the typical 9-5 and created “The Victory Lap”— a once in a lifetime opportunity, capturing never before seen branded content, elevating the brand’s tone of voice and key messaging to relate to social media’s newest class of digital storytellers.

The Phoenix holds space as a sober active community, founded in 2006 as a brick and mortar, which has since expanded to numerous chapters across the nation. Since 2022, Atypikal has co-developed and maintained the Phoenix social media community, seeing substantial follower and engagement growth in their community. Social channels represent more than a powerful thread that unites the community together, they remind followers that no one is alone on their journey of recovery.

Story Cannabis Co. was created to help consumers define their personal relationship with the plant. We are a supporting character in your narrative.

Although the COVID-19 vaccine is widely available, diverse communities continue to be hesitant about getting their shot. In 2021, we repurposed Hornitos’ tagline to create “A Shot Worth Taking”—an advocacy campaign enrolling influential Latinx artists to encourage vaccinations within their communities.

Poquito is a playful, fresh, inspiring children’s interior design media platform showcasing the biggest ideas for the littlest people.

Key is a cutting edge tech solution that helps talent unlock more from their audience. Their proprietary Fan Relationship Manager is enterprise data centralization software that provides incremental revenue opportunities powered by first-party audience data. With tools that help talent monetize their homegrown audiences Key is poised to be a leader in the MarTech industry, and has the strong brand identity to back it up.

Introducing the world of plant magic, the Little Saints range of non-alcoholic beverages formulated to bring fun and relaxation to your life.